#26 Marketing is All About Knowing Who Your Customer Is W/ Lisa Licht

This week Jason Fishman speaks with Lisa Licht, Marketing Consultant of Licht consulting. Lisa walks us through how she was able to Test, Optimize, and Scale her businesses. 

Lisa Licht is the former Chief Marketing Officer of US Concerts at Live Nation Entertainment, where she oversaw digital marketing, creative, social media, email and promotional marketing, as well as corporate marketing functions such as research and insights, strategic partnerships and corporate branding. She led the successful launch of the Festival Passport, the launch of the Live Nation Chat Bot as well as the most successful Summer Sale promotion to date. Lisa joined Live Nation last February 2016 as EVP of Marketing.

Licht was previously Senior Vice President of Marketing and Partnerships at Yahoo! where she oversaw global video, news, sports, and lifestyle events and marketing campaigns as well as Live Nation's live-streaming partnership. Before joining Yahoo, Licht held senior-level positions at both Hasbro and Twentieth Century Fox, setting the strategic direction for entertainment, licensing, and marketing initiatives. At both companies, she is credited with developing some of the largest promotional programs in their respective histories.

Now,  Lisa advises companies such as Microsoft Stores, Illumination Entertainment, The AllBright, Exploding Kittens and Cameo on marketing, partnerships and sponsorship strategies.

LinkedIn- https://www.linkedin.com/in/lisalicht/