How Bondi Sands founder created a multi-million dollar brand. Learn your blueprint to success with Shaun Wilson

Join Tess as she chats with Shaun Wilson, CEO and Co-Founder of the internationally acclaimed beauty brand Bondi Sands—and her fiancé! In this episode, Shaun shares the remarkable 10-year journey of Bondi Sands, detailing its evolution from a small startup to a multi-million dollar acquisition by the Japanese multinational, Kao Corporation in 2023. This episode is packed with inspiring moments and practical advice from one of Australia’s most successful CEOs, providing invaluable insights for both entrepreneurs and Bondi Sands enthusiasts.

In this episode: 

• Shaun’s story including upbringing, first jobs and university degree
• Launching Bondi Sands
• Launching with a product that turned customers green 
• Pitching to major retailers
• Tips for launching a business
• Advice on building your team 
• How to market your brand
• Importance of first hires 
• Leadership skills required to grow and scale a business
• Importance of corporate culture
• The importance of business planning and strategy 
• How to stay innovative in world full of competition 
• Scaling a business to go international 
• Advice for working with distributors 
• Utilizing social media and mega influencers for growth
• When to use a marketing agency 
• The daily routine of high performing CEO 
• Exiting a company: The truth behind selling a business 

Mentioned in this episode:

Shoe Dog by Phil Knight. Purchase here

Follow Shaun: @shaunwilson29 

Follow me on Instagram: @tess.shanahan 

Follow me on TikTok: @tessshanahan

Follow me on YouTube: TessShanahan

Sponsors

Bondi Sands: Visit Bondisands.com and take the Technocolor quiz now to find your perfect match!

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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