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Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers

Author
Farmers Market Pros
Published
Mon 17 Mar 2025
Episode Link
https://intentsbusiness.libsyn.com/ep-336-lisa-herlingers-sweet-life-sharing-our-stories-food-makers

Lisa Herlinger is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. More than two decades later, it's a thriving business with wholesale grocery and convenience store distribution, spreading joy and dominating frozen novelty aisles nationwide. Tune in to hear about Ruby Jewel's growth as we share:
  • Lisa's commitment to locally sourced ingredients 
  • Finding the balance between quality and price
  • The value of sampling at markets
  • Financial considerations of scaling to wholesale

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