Best Of: Why It's So Important to Collect Data and How to Use It

Last time Daniel and Kasi Haire were on Tent Talk, back in early 2020, we were all adjusting our farmers market operations to accommodate COVID-19 protocols. In the time since, this farmers market power couple who manage the Nolensville Farmers Market have become invaluable contributors to our online community, sharing brilliant market hacks and solutions to the sticky situations market managers constantly find themselves in.

We're thrilled to welcome them back again to Tent Talk this week to learn about:

• The benefits of collecting data at your market
• How you can apply that data to everything from increasing vendor sales to grant applications

The numbers help inform Daniel & Kasi when making decisions about bringing in new vendors, applying for grants, and have even changed their whole approach to pulling in sponsorships! Time to get your calculators & spreadsheets ready, folks!

This week's episode is made possible by support from Marketing for Markets.