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Tent Talk - Podcast

Tent Talk

Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers’ markets as a source of income. Please join us as we interview farmers’ market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers’ market business.

Tent Talk is produced by Farmers Market Pros.

Business Entrepreneurship Food Arts Local
Update frequency
every 7 days
Average duration
38 minutes
Episodes
352
Years Active
2018 - 2025
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Ep 349: Summer Updates | Diversifying Our Offerings

Ep 349: Summer Updates | Diversifying Our Offerings

Almost 350 episodes in, we’re making some changes to Tent Talk. We’re still here, that big archive is still bingeable and new episodes are on the schedule. We’re also moving our newsletter to a more …
00:21:51  |   Mon 07 Jul 2025
Ep 348: Sagdrina Brown Jalal | Building A Bigger Tent: Rooted in Resilience

Ep 348: Sagdrina Brown Jalal | Building A Bigger Tent: Rooted in Resilience

We're talking this month about Building a Bigger Tent at our farmers markets. Let's remember that the more people and communities we welcome to markets, the deeper our variety of produce, products an…

00:42:10  |   Mon 09 Jun 2025
Ep 347: Everybody Eats | Build A Bigger Tent: Better Together

Ep 347: Everybody Eats | Build A Bigger Tent: Better Together

This month we’re going to be talking about Building a Bigger Tent and keeping our commitment to making farmers markets a welcoming and opportunity filled place for everyone. We're also getting ready …

00:03:59  |   Mon 02 Jun 2025
Ep 346: Are Farmers Present? | Defining Farmers Markets: Keeping Our Word

Ep 346: Are Farmers Present? | Defining Farmers Markets: Keeping Our Word

Wrapping up our series on defining farmers markets, we're chatting in this episode about what a farmers market is, and what it isn't. Whether inadvertently or intentionally, a lot of places and platf…
00:50:06  |   Mon 26 May 2025
Ep 345: Shop Outside the Box | Defining Farmers Markets: Delivering Net Growth

Ep 345: Shop Outside the Box | Defining Farmers Markets: Delivering Net Growth

In this episode of our series on defining farmers markets we consider online ordering and delivery services by looking back to a June, 2021 conversation with Christine Farren, Executive Director of S…
00:44:57  |   Mon 19 May 2025
Ep 344: Recognizing Best Practices | Defining Farmers Markets: Certified Success

Ep 344: Recognizing Best Practices | Defining Farmers Markets: Certified Success

Continuing our series on defining farmers markets we like to wonder: what if everyone in a region or in the country agreed on one set of best practices and one set of rules for farmers markets? In th…
01:07:11  |   Mon 12 May 2025
Ep 343: Farmer Jake Johannes | Defining Farmers Markets: Producers Take The Lead

Ep 343: Farmer Jake Johannes | Defining Farmers Markets: Producers Take The Lead

Defining farmers markets starts with one common thread: the presence of farmers, selling to shoppers. From there all bets are off and protocols and structure can vary widely.  This week we're looking…
00:36:13  |   Mon 05 May 2025
Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email

Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email

We’re wrapping up this month’s Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one.…

00:38:56  |   Mon 28 Apr 2025
Ep 341: Hit Refresh | Marketing Methods: Winning Websites

Ep 341: Hit Refresh | Marketing Methods: Winning Websites

Is anyone else going all in on the Spring cleaning vibes? It’s a great time to do a refresh, or even just a review of your market business website. We’ve been saying this a lot lately, but we’ll say …
00:30:02  |   Mon 21 Apr 2025
Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts

Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts

Marketing is just one of a market manager's or vendor's full time jobs. So a cooperative effort that benefits multiple markets is invaluable. Add in centralized sales of gift certificates redeemable …

00:59:06  |   Mon 14 Apr 2025
Ep 339: Platform News | Marketing Methods: Social Status

Ep 339: Platform News | Marketing Methods: Social Status

Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's th…

00:49:47  |   Mon 07 Apr 2025
Ep 338: Sina War Does it All | Sharing Our Stories: Farmers Market Advocate

Ep 338: Sina War Does it All | Sharing Our Stories: Farmers Market Advocate

In the last of this month's series sharing farmers market stories, we catch up with Sina War about all the latest ways she's supporting our community. A multipotentialite, she's worn a lot of hats in…

00:46:57  |   Mon 31 Mar 2025
Ep 337: Live from InTents 2025

Ep 337: Live from InTents 2025

For our annual Live from InTents episode, Tent Talk producer Leandra Hays sat down earlier this month with almost 30 attendees of the hundreds at the national Farmers Market Conference in San Diego. …
00:29:08  |   Mon 24 Mar 2025
Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers

Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers

Lisa Herlinger is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. More than two decades later, it's a thriving busi…
00:41:01  |   Mon 17 Mar 2025
Ep 335: Michael Clark and Families Who Farm | Sharing Our Stories: Farmers

Ep 335: Michael Clark and Families Who Farm | Sharing Our Stories: Farmers

Michael Clark is a third generation family farmer who grew up working at farmers markets and on the farm. Over the years JR (for Joe Rodriguez) Organics, his family's business, has expanded to includ…
00:42:41  |   Mon 03 Mar 2025
Ep 334: Basket Case | Recruit & Retain: Shoppers

Ep 334: Basket Case | Recruit & Retain: Shoppers

Wrapping up our Recruit and Retain series, we come back to what makes it all come together: shoppers. Remember, we heard from Corinna Smith earlier this month that increasing market attendance is gre…

00:28:17  |   Mon 24 Feb 2025
Ep 333: Food Intentions | Recruit & Retain: Market Vendors

Ep 333: Food Intentions | Recruit & Retain: Market Vendors

Every farmers market manager knows that curating a well-balanced market is both an art and a science. Whether you’re running a seasoned market or developing a brand new event, recruiting and vetting …

00:45:01  |   Mon 17 Feb 2025
Ep 332: Grow Time | Recruit & Retain: Market Farmers

Ep 332: Grow Time | Recruit & Retain: Market Farmers

By any reasonable definition, it's not a farmers market without farmers. Uniquely positioned to foster relationships between consumers and the people that grow their food, farmers markets help farmer…

00:35:21  |   Mon 10 Feb 2025
Ep 331: Finding Your Keepers | Recruit & Retain: Your Market Team

Ep 331: Finding Your Keepers | Recruit & Retain: Your Market Team

The team that helps you sell vegetables or granola at your farmers market booth makes all the difference in your income. The staff that sets up and manages the market makes the job productive and sat…
00:44:32  |   Mon 03 Feb 2025
Ep 330: Better Together | How To: Nurture Community Connections

Ep 330: Better Together | How To: Nurture Community Connections

Where do you start to develop and maintain relationships with your farmers maket's neighboring residents and businesses? Start with outreach, then add big portions of listening and cooperation. Worki…

00:38:19  |   Mon 27 Jan 2025
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