EP074: Triple Your Success by Getting Your Law Firm Marketing Right: A Webinar Recap

In this week’s episode, Jay Berkowitz and Ike Nwachukwu recap our recent webinar, discussing all the key information on how to triple your success by getting your law firm marketing right! They’ll cover all things marketing, including how to optimize your Google Business Profile to maximize performance, and land in the top 3. Plus, Jay shares the Secret Algorithm to get in Google’s Top 3 for Local Service Ads - Google Screened, as well as the top components of an award-winning website. This is an episode you don’t want to miss; tune in now!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 00:45 - Post webinar intro discussion
• 01:33 - Catch Ten Golden Rules on YouTube!
• 01:45 - Triple your business: A case study on attorney Bryan Garrett
• 02:37 - Hockey stick growth: A case study on Stewart & Stewart
• 03:23 - Making the most of Google for your Personal Injury law firm
• 04:11 - The top 4 practices to help you master Google
• 04:50 - Utilizing Local Service Ads, Google Screened 
• 06:31 - Google’s secret algorithm + the Red Phone
• 08:02 - How to maximize Local Service Ads: 3 steps to set you up for success
• 09:53 - Why Local Service Ads over Pay Per Click?
• 11:50 - Jay’s Google LSA wishlist: expanding practice areas
• 13:44 - The next best thing to Local Service Ads: Google Maps
• 15:31 - How to land in the top 3 of Google Maps with a rigorous review program
• 17:52 - Incorporating incentive programs: Hurricane Ike and Bad Bunny Tickets
• 19:47 - Signs that it’s time for a new website
• 21:44 - Components of an award-winning website
• 22:03 - The perfect, award-winning website example: thefosterfirmwins.com
• 27:02 - Cascading content to feed the Google Help Algorithm 
• 33:49 - January 2024 workshop: EOS with Gerardo Escalona, Mike Morse, and Tyler Smith

Book + Podcast Recommendations:

• Ten Golden Rules - Internet Marketing for Lawyers with Jay Berkowitz
• Fireproof by Mike Morse

Mentioned Resources:

• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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