157: Building Trust Through Video with Pat Taggart, SkyBlue Creative

When it comes to creating impactful videos, it’s not about scripts or perfection—it’s about storytelling that builds trust. In this episode, I sit down with Pat Taggart, founder of Sky Blue Creative, who shares his expertise on how law firms can use video to connect with clients and stand out in a crowded market. From practical advice on lighting and sound to unlocking the magic of spontaneous conversation, Pat dives deep into what makes video content resonate. Whether you're a solo lawyer recording on your phone or a firm investing in professional production, this episode will change how you think about video marketing.

Key Topics

02:25 - Pat shares his journey from wedding videos to corporate storytelling.

03:50 - Why scripted videos often fail and the power of being conversational.

06:09 - The importance of making a great first impression through video.

07:01 - Top tips for attorneys preparing for a video shoot.

08:30 - Why sound quality matters more than video quality.

09:06 - Dressing appropriately for your on-camera persona.

10:32 - The mindset shift: Why you should feel less nervous on camera.

11:47 - Overcoming the ‘nervous commercial guy’ and the ‘overhyped sales guy.’

14:14 - Why every law firm needs a video on their homepage.

16:39 - The power of storytelling: Making your content memorable.

18:31 - Using FAQ videos to save time and improve client engagement.

19:48 - Leveraging video across multiple platforms (website, social media, landing pages).

20:10 - Budget-friendly equipment essentials for DIY videos.

22:03 - The importance of room acoustics and eliminating distractions.

23:09 - Maximizing ROI with a content day strategy.

25:20 - The potential of spontaneous video storytelling while commuting.

27:17 - How remarkable stories can make your video go viral.

28:50 - Pat’s favorite productivity tool: the Notes app.

30:02 - Pat’s top book recommendations for business growth.

32:51 - Where to find Pat and Sky Blue Creative online.

Resources Mentioned

Apps

• Notebook for Apple Users
• OneNote for Microsoft Users
• Evernote - https://evernote.com/ 

Books

• The E-Myth Revisited by Michael Gerber - https://a.co/d/4IaHFnd 
• The Surrender Experiment by Michael A. Singer  - https://a.co/d/9HEqGEy 
• Unreasonable Hospitality by Will Guidara - https://a.co/d/1pxScCG 

About Guest:

Pat Taggart is a documentary filmmaker and communication strategist passionate about helping companies and individuals connect with audiences through authentic storytelling. Beginning his career in Philadelphia creating corporate videos, Pat quickly realized that traditional approaches—rigid scripts and on-camera nerves—didn’t capture the heart of a story. He pioneered a conversational, documentary-style method that brings out the genuine voices of teams and transforms brand narratives. As the founder of SkyBlue Creative, Pat helps clients navigate the ever-growing demand for video by serving as a strategist before the cameras roll. Beyond corporate work, he has directed acclaimed documentaries like Billboard Boys, Nick Lightning, and an in-production film about Philadelphia’s legendary Wing Bowl.

https://www.skybluecreative.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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