Inside Latin America’s Unscripted Boom – Live from Conecta

This week on TellyCast, Justin is reporting from Conecta Fiction & Entertainment in Cuenca, Spain — the heart of Hispanic TV content innovation. He’s joined by two of Banijay’s top executives shaping the future of unscripted in Latin America: Frank Scheuermann, Chief Content Officer of Endemol Shine Boomdog, and Marie Leguizamo, Managing Director of Banijay Mexico and US Hispanic.

Frank unpacks why long-running formats are dominating in Mexico, the rise of celebrity-led content, and how digital-first strategies are reshaping audience habits. Marie reveals why LOL (Last One Laughing) has become Prime Video’s most successful unscripted show globally, how to pitch in the region, and teases her new dating-meets-superfan format Star Crush.

Recorded live among the lightning storms of Castilla-La Mancha, it’s a frontline insight into how Latin America is redefining global unscripted.

Sign up for The Drop newsletter

Support the show

Buy tickets for the TellyCast Digital Content Forum

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok