How Hearst Networks UK Is Building a Scalable Social Video Strategy

Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience.

We go behind the scenes on the company’s commissioning strategy, platform experimentation, and what success looks like for digital-first originals. Sam also shares insights on creator partnerships, brand-funded video, and the role of test-and-learn in today’s content economy.

🎧 This episode is essential listening for anyone working in social video, digital commissioning, or the future of factual content.

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