The Power of Personalization with Matt Oye

In this episode of Tellwell the Podcast, hosts Duncan and Max sit down with Matt Oye, VP of Sales at Brandfolk and owner of Locals Love Us. They talk about the importance of strategic branding, the impact of promotional products, and how trust and personalization can make all the difference in marketing. Plus, Max shares a fascinating story of how a simple branded pen helped land a million-dollar client!

What You’ll Learn:

• How strategic promotional products go beyond slapping a logo on an item
• The evolution of Brandfolk and the transition from Promotional Solutions
• Why personalization and quality branding create stronger customer connections
• The role of trust and social proof in marketing (and how Locals Love Us helps businesses establish credibility)
• How small business owners and nonprofit leaders can leverage branding to build lasting relationships

Episode Highlights:
🎨 Branding Beyond the Basics – Matt shares how Brandfolk helps companies create high-quality, strategic promotional products that align with their core values and messaging.
✍️ The $1M Pen Story – Max tells the incredible journey of how a well-designed promotional pen helped attract and retain a high-value client.
🗳️ Locals Love Us & Community Trust – Matt explains how his company gathers real, local votes to showcase the most trusted businesses in Fargo-Moorhead.
💡 Leadership & Marketing Wisdom – Matt discusses his favorite leadership takeaways from Cy Wakeman and how small business owners can benefit from adopting a trust-first approach.

Resources & Links:
📌 Learn more about Brandfolk: https://brandfolk.com
📌 Check out Locals Love Us: https://localsloveus.com
📌 Vote for your favorite Fargo-Moorhead businesses: https://localsloveus.com/fargo

About Tellwell Story Co.:
Tellwell Story Co. is a creative marketing agency specializing in branding, video production, web design, and nonprofit marketing services. We help mission-driven organizations tell their stories through strategic and compelling content.
🌎 Visit us: https://wetellwell.com
📱 Follow us on Instagram: https://www.instagram.com/wetellwell
🔗 Connect on LinkedIn: https://www.linkedin.com/company/wetellwell

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