Episode 43: Book – Al Ries, The 22 Immutable Laws of Marketing
- Author
- Tim Teege
- Published
- Tue 24 Jan 2023
- Episode Link
- https://www.teesche.com/podcast/episode_43_book_al_ries_the_22_immutable_laws_of_marketing
This book tried to find unchanging laws of marketing, but it has failed and possibly not even worked during the period of its publication in 1993. Many of the laws have been proven incorrect and certain examples like Microsoft’s certain doom are laughable
