Juggling Stakeholders, Landing the Deal – Seller’s Corner with Scot Cocanour

Scot Cocanour | Promium | Founder & CEO 

What’s it like to sell a business after nearly a quarter-century of innovation, leadership, and growth? 

In this episode, we speak with Scot Cocanour, founder and CEO of Promium, a specialized software company serving environmental labs. Scot reflects on the decision to sell after 24 years, navigating the M&A process while balancing the needs of his employees, customers, and shareholders. 

He discusses the smooth, eight-month journey that exceeded expectations, the importance of timing, and the emotional and strategic elements of letting go. Scot also shares the surprising personal rewards of the sale—including keeping a promise to his wife, traveling, coaching, and even starting a new venture. 

This episode is full of grounded wisdom for tech CEOs looking to exit on their own terms—without dropping the ball.