Uber fires up its own traffic estimates to fuel demand beyond cars

If the whole map is red and it’s a short ride, maybe you’d prefer taking an Uber JUMP Bike instead of an UberX. Or at least if you do end up stuck bumper-to-bumper, the warning could make you less likely to get mad mid-ride and take it out on the driver’s rating. This week TechCrunch spotted Uberoverlaying blue, yellow, and red traffic condition bars on your route map before you hail.
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