TrackR is rebranding to Adero as it looks beyond small devices to track lost items

WhenTrackR raised $50 million from investors that included Amazon a year ago, the Santa Baraba startup made a big splash in the growing market for small connected dongles that you could attach to “dumb” objects like keys to keep tabs on their location. But times for the company have been challenging since then. It’s weatheredlayoffs; a succession of natural disasters; and its co-founders stepping away from exec roles asCEO and president.
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