Is insurance a rich enough game to disrupt?

Martha Notaras Contributor Martha Notaras is a partner at XL Innovate. For the last decade, the largest technology companies have increasingly looked outside of tech to grow their operations. From automotive to retail to groceries, these companies use massive competitive advantages in the form of data, consumer relationships and software engineers to fundamentally change markets. Now, companies like Apple and Google and Amazon are eyeing innovation across the insurance landscape.
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