012: Automotive Industry Evolution - the move to the sharing economy w/ Daimler's David Goh

In this episode, we speak to David Goh, GM for Africa, Middle East and Asia Pacific for Daimler Mobility Services. 

1:00 An intro to Daimler Mobility Services

2:35 Daimler Mobility Services has a different target market than your traditional line of businesses - how have you had to adapt your go-to-market to reach this new customer base?

3:30 The role of collaboration - how DMS partners with its traditional competitors (e.g. BMW) to create their offering for the sharing economy

7:00 What role does DMS play in the Smart Cities space?

8:30 The State of Autonomous Vehicles - what is holding the industry back from reaching its potential?

10:00 Which Smart Cities in Asia are leading the way?

11:55 What would have to happen over the next 5 years for the Smart Cities and Urban Mobility markets to become more successful - and how is DMS helping the market reach that outcome?

13:00 So what could go wrong? What could hinder innovation and evolution of the Smart Cities and Urban Mobility markets?

14:20 How can we minimise the risk of a hacked Autonomous Vehicle?

15:40 How has what you have learned about innovation in other roles helped you in your current role with DMS?

16:50 Which cities in Asia do you see driving the most innovation?

19:00 Are there any new solutions you have seen recently that have mad you go “WOW” -  and what has failed to live up to expectations?

21:20 Tell us something about yourself we won’t have expected?

22:30 You have lived and worked all over the world - but let’s say you have to settle in one location for the rest of your work career - where would it be?