1937: Mass Personalization for Business Communications

Gianna Scorsone, General Manager and Head of North America at global technology company Aircall ($1B valuation), joins me on The Tech Talks Daily Podcast.   We discuss the importance of mass personalization for business communications and how cloud-based, digital-first companies face fierce competition for customer loyalty. Potential and existing customer interactions with a company’s sales and customer service team must be personalized and positive to distinguish a brand from similar products and services and continue driving sales growth.

In the day and age of the Great Resignation and labor shortages, businesses are reassessing what’s needed to retain and recruit employees. Gianna firmly believes employee retention is directly tied to the culture companies create in the workplace.

As a GM, she believes in prioritizing people first, then sales. Finally, she offers advice to future sales leaders and women working in tech.