The foundations of a successful CRM strategy
- Author
- BFM Media
- Published
- Thu 29 Apr 2010
- Episode Link
- https://www.bfm.my/podcast/enterprise/tech-talk/twiggy-lo-gartner-crm
Twiggy Lo, Principal Research Analyst at Gartner Research explains how companies should look at setting the destination, auditing the current situation and mapping the journey as key steps to take before creating a Customer Relationship Management strategy.
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