Smarter Commerce: The Next Shift
- Author
- BFM Media
- Published
- Thu 06 Oct 2011
- Episode Link
- https://www.bfm.my/podcast/enterprise/tech-talk/techtalk_ibm_smartercommerce
It all starts with the customer. In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. John Mullins, Business Unit Executive, Lotus Software, IBM ASEAN Software Group talks about Smarter Commerce: The Next Shift
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