Google Analytics 4 (GA4) for Beginners—Part 3: Mastering Data Filters, Comparisons, and Explorations

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Learn how to filter and compare reports in GA4, and explore advanced techniques like funnels and cohorts to gain deeper insights into user behavior.

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This guide covers how to filter and compare reports in Google Analytics 4, and introduces advanced exploration techniques such as funnels and cohorts to analyze user behavior.