175. How to use gamification to grow revenue, reduce churn & get new customers
- Author
- Sophia Matveeva
- Published
- Wed 01 Nov 2023
- Episode Link
- https://www.techfornontechies.co/blog/how-to-use-gamification-to-grow-revenue-reduce-churn-get-customers
Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know what gamification engines are & how to use them.
Listen to this episode to learn:
- What gamification is
- Why Duolingo must use gamification, but why for LinkedIn it's just a nice to have
- Case studies for how companies have used it to grow revenue, reduce churn and acquire new users
- Why a gamified community is an asset
- Suggestions for how you can implement gamification at work without any tech
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Resources mentioned in this episode:- Tech for Non-Techies episode 59. What on Earth is growth hacking?
- Prescient & Strategic Intelligence: Gamification market report
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Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients- Reach senior leadership positions in Big Tech firms
- Lead digital transformation in established businesses
- Create tech businesses as non-technical founders
- Pivot into careers in venture capital
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