YouTube’s "Rise to World Domination” • Mark Bergen (Bloomberg)

Bloomberg reporter Mark Bergen joins Niki remotely to discuss his new book “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.”  We dive into the behind-the-scenes impact Google has had on shaping YouTube into the search juggernaut it is today.  Mark details the outsized influence YouTube has on the social media landscape while remaining a “sleeping giant” largely ignored by regulators and protected from much of the “techlash” its competitors have faced.

"My optimistic take is that all this new pressure on regulation could force YouTube to disclose and be a lot more transparent of a place." -Mark Bergen

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• Buy Mark’s Book ”Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domnation” 
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