From MTV to Monetizable Media: Vinnie Potestivo on Content Ownership

Vinnie Potestivo shares his journey as an Emmy award-winning visibility strategist and media advisor. In this episode, we explore how content ownership can transform your personal brand into a sustainable, monetizable asset.

Vinnie's expertise spans across TV, podcasting, and digital platforms, with a deep understanding of what makes a brand stand out and stay relevant. As a former television network executive at MTV Networks, he played a pivotal role in launching and growing the personal brands of A-list talent including Mandy Moore, Nick Cannon, and Beyoncé.

Key Takeaways:

• Learn how to claim ownership of your content and intellectual property
• Discover strategies for turning your personal brand into a monetizable asset
• Understand the power of pre-purposing content for maximum impact
• Explore the future of collaboration in the creative industry
• Gain insights on leveraging platforms like IMDb to boost your visibility

Vinnie shares valuable tips on creating discoverable content, emphasizing the importance of explicit visibility in the age of AI and search engines. He also reveals how to use IMDb as a powerful tool for enhancing your online presence and credibility.

Vinnie Potestivo is the founder of VPE TV and host of "I Have a Podcast." 

Send us a message

Looking for Podcast Guests?
Keep your podcast schedule full with quality guests from PodMatch.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Designrr for eBooks, Blogs
Create eBooks, Blogs, Lead Magnets and more!


Riverside.fm Your Own Virtual Studio
Professional Virtual Studio

Altogether Domains, Hosting and More
Bringing your business online - domain names, web design, branded email, security, hosting and more.

Digital Business Cards
Let's speed up your follow up. Get a digital business card.

Small Business Legal Services
Your Small Business Legal Plan can help with any business legal matter.

Mens and Womens Hats
Since 1972, American Hat Makers has been dedicated to the art of fine hat making.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Want to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

To work with Audrey schedule a breakthrough/discovery session.