Apple Destroyed the Existing XR Market In 60 Minutes

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Apple is classic second mover advantage. They waited till everyone else fucked up, learnt from the mistakes then entered the ring.

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The next trick is selling a revised iPhone with 3D cameras plus a Vision Pro both as subsidized devices with carriers. Apple built an ecosystem that takes advantage of the moment you buy the Vision Pro. Apple is a classic second-mover advantage. Time will tell whether this strategy will work for the consumer.