An Intro to Apple Search Ads for Subscription-Based Apps

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Apple Search Ads are a mobile ad platform that allows developers to advertise their apps directly within the App Store search results

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Apple Search Ads are a mobile ad platform that allows developers to advertise their apps directly within the App Store search results. When users search for a specific keyword related to your app, your ad can appear at the top of the search results, thereby increasing your app's visibility and potential downloads. The secret lies in the rich, accurate marketing attribution data they provide.