Amazon's Generative AI for Search Will Be Another Game Changer

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"This will be a once in a generation transformation for Search."

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Amazon recently announced its plans to launch a generative AI tool destined to enhance search within its ecommerce platform. This announcement didn’t come through a press release… but via job postings. This comes as the battle for AI search heats up between tech giants. ChatGPT-like tools could transform Amazon’s e-commerce platform, probably for the better.