Episode 118: Bon Appétit Launches the Next Wave in Web Experience

How does a magazine break through all the Internet clutter and noise to grab your attention? Get rid of all the clutter and noise. This week Bon Appétit Magazine launches a new home page design and web experience that focuses on one story and image at a time. It’s a bold move to go from everything but the kitchen sink to one thing. The logical argument is - the public’s hunger for simple, clean food cooked well, is also a hunger for a simple clean focused web experience too. This could be the start of next new online design trend. Joining us in-studio to discuss the design and process are Bon Appétit Magazine Digital Director Carey Polis and Product Manager Brendan Bryant.

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