Even's Phill Rosen: 'CAC is going up as the space becomes more competitive'

Welcome to the Tearsheet Podcast. I’m Zack Miller.

Customer acquisition costs continue to rise. And as companies converge on banking and lending, everyone is after deposits and growing their loan books, further pushing prices up. So, acquisition in general is a problem but it’s particularly acute for lenders who have to turn away many of the applicants they receive because of credit criteria.

Even Financial helps financial institutions acquire new customers by connecting them to other companies and sites that have user bases interested in financial products. That’s all done through an API that provides search, comparison and recommendation engine for financial services.

Founder and CEO Phil Rosen joins me to discuss acquisition trends incumbent banks, lenders, and fintech face and how today’s consumers are challenged in finding the right financial products.

Phil Rosen is my guest today on the Tearsheet Podcast.