The Next Big Think Ep.10 - Build Integrity with Digitized Food Journeys

Well, we’re not there yet, but this is just a taste of things to come. Phil Harris, the co-founder and president of ripe.io, a TCS COIN™ Accelerator start-up, feels the future of the food industry belongs to personalization. ripe.io uses predictive consumer analytics, which leverages blockchain technology to aggregate real-time data into one dashboard and help understand consumer preferences. To tackle the challenges of large food production systems, the company uses a blockchain-based network to aggregate data from various parties, share the data and manage permissions. 

The podcast uncovers the two major factors that tick the modern consumer—transparency and traceability—and how ripe.io is building brand integrity by providing access to reliable information on the origin, journey, and quality of food. Tune in to this episode of the Next Big Think! to know why the time is ‘ripe’ for digitization in the global food logistics and supply chain industry.