TCS Talks Tech - Season 2: The Era of AI Experiences Ep.4 - AI as a huge enabler of B2B customer experiences with Kumar Vanapalli
Author
TCS Global
Published
Tue 09 Jul 2024
Episode Link
None
Season 2 explores how AI is evolving to create a new era of customer experiences. In Episode 4, Kumar Vanapalli from Infineon Technologies unpacks the differences and similarities between B2B and B2C marketing and the role AI can play in both.