Bonus Content - How Fly By Jing Catapulted A Condiment Subcategory
- Author
- Taste Radio
- Published
- Wed 18 Oct 2023
- Episode Link
- http://tasteradio.libsyn.com/how-fly-by-jing-catapulted-a-condiment-subcategory
In this special presentation of our sister show, BevNET & NOSH’s Community Call, Fly By Jing founder Jing Gao discussed how she leveraged DTC sales to secure retail opportunities, building and scaling a first to market product, and the education and marketing required to drive trial.
