How Challenge North America Can Overtake Ironman

Bill Christy is the head honcho of Challenge North America, the group behind the wildly successful Challenge Daytona (PTO Championship) race broadcast in early December.  On the podcast this week, we talk to Bill about some behind the scenes info, how they accomplished a world-class product doing things never done before in triathlon, and what's next for Challenge as they go up against IRONMAN.