Tao of Sports Podcast

Deandra Duggans is working to merge the gap between brand and fans, by invoking a new sense of what that relationship means in the digital and traditional media world. Duggans shares about her time i…

As NAATSO time in Las Vegas hits, it's a visit with Justin Rogers, who oversees the revenue generation aspects of Boise State Athletics as "Resource Development." While that title is a bit new on the…

Andrew Rubinstein left the world of professional sports and group ticket sales to join the ranks of the annual fund at a remote university with Division I hockey in the state of Michigan. Rubinstein …

It's been more than a minute since Garrett Nolan came on the podcast, way back in 2015 on Ep. 449. Nolan was a working stiff for one arena back then, but is now on his own, helping various platforms …

Craig Cugno has had his work cut out for him, because as much as he wants to have two winning college basketball teams, it means that he has to work that much harder to get their off-site arenas fill…

It's been over 11 years since Paul Fruitman came on the podcast. The Canadian sports executive has ventured from ticket sales to corporate to now looking at brand insights for the sports space. Fruit…

Kyle has had three stints with the Phoenix Suns, first as an intern, then as a group sales rep, then finally, back to take the lead of the organization's overall ticket sales strategy, now as Senior …

The last time that Troy talked to Joe, they were at the 2016 NACDA Conference. Troy was at UC Davis and Joe was at Holy Cross. Now, both are no longer in college athletics, which has changed drastica…

Rob Yowell has the entry of naming rights explode during his time in the industry, and has adopted the ability to sell new brands on the world of sports. Yowell has spent his time over the last few y…

Mike Dellosa grew up in the Arizona Diamondbacks organization, rising to the role of Vice Presiden to Ticket Sales. So when it came to the pandemic, he did something drastic, throwing out the playboo…

Matt Slatus returns to the podcast, now as President & General Manager of Camelback Ranch, the Cactus League home of the Los Angeles Dodgers and Chicago White Sox. Slatus talks about the decade separ…

Kathy Burrows has been a guest and friend of the podcast for over a decade. So its fitting that she be the first guest since 2019, when the podcast was last updated. Things have changed in the indust…

Stagefront's Mike Guiffre co-hosts this podcast with Troy, discussing various components of searching for the hidden fan. In this episode, data is discussed, along with what that data actually means,…

Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public se…

Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano …

Graham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other sport organizations have begun to follow. Oliphant talks ab…

Jim Sweeney is just getting started in a period when most people are looking at retirement. Sweeny serves as an international board member and the head of FIMBA USA (Federation of International Maste…

The BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of th…

The weather doesn't stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for baseball and hot weather for hockey. Markiewicz talks about hi…

As if it couldn't get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentl…