Building Consistency: The Key to Podcast Longevity

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About the Guest(s):

Julia Campbell: Julia Campbell is a renowned expert in nonprofit digital marketing. With a background in magazine journalism from Boston University, Julia has carved a niche in helping nonprofits navigate the digital landscape. She is the author of two books, a sought-after speaker, and a podcaster. Julia’s passion for storytelling, coupled with her extensive experience in the nonprofit sector, has made her a trusted voice in digital marketing strategies for social good.

Episode Summary:

In this enlightening episode of Talking Shizzle, host Taylor Wilson talks with Julia Campbell, an expert in nonprofit digital marketing, on the empowering benefits of podcasting for brands and entrepreneurs. This shizzle is hot and we are returning with a new season, and starting it with Julia, who shares her journey, tips, and secrets on leveraging podcasts to build community, enhance brand visibility, and foster professional networks.

Julia elaborates on her startup story, from her journalism roots to becoming a leading voice in nonprofit marketing. She provides practical insights on managing podcasts amidst a busy schedule, the critical role of consistency, and the importance of high-quality, personal content in an increasingly AI-dominated content space. Julia’s expertise in acquiring sponsorships and her advice on engaging meaningfully with them shed light on maximizing ROI from podcasting in terms of networking, visibility, and business growth.

Key Takeaways:

• Consistency and Authenticity: Julia emphasizes the importance of showing up consistently with authentic content to build credibility and trust over time.
• Networking Tool: Podcasts are excellent tools for networking, providing a platform to connect with industry leaders and interesting personalities while adding value to your audience.
• Structured Approach: Adopting a structured approach to podcasting, such as batching episodes and utilizing scheduling tools like Calendly, can help in managing production efficiently.
• Sponsorship Strategy: Julia shares insights on acquiring and maintaining sponsorships, highlighting the importance of delivering value and maintaining communication.
• Personal Connection: Utilizing podcasts to build a personal connection with your audience can significantly enhance trust and engagement, offering a unique value that AI-generated content cannot replicate.

Resources:

• Creative Shizzle: Creative Shizzle Website
• Julia Campbell's Website: JCSocialMarketing Website
• Books by Julia Campbell: Free Time and Pivot by Jenny Blake, The Red Thread by Tamsen Webster
• Podcasting Tools: Calendly and Riverside.fm

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