From Boring to Viral: How Businesses Can Use ChatGPT's Images to Stand Out

In this episode, the host introduces Dan Scalco, an entrepreneur and the founder of Digitalux and It's Better With AI, to discuss the 'blank canvas problem' faced by AI users today.

Dan explains how users, overwhelmed by AI's endless possibilities, can start using tools like ChatGPT's image generation feature to add real business value.

Throughout the episode, Dan walks through his framework for creating impactful social media, email marketing, and advertisement visuals from simple prompts.

He emphasizes the iterative process of refining AI-generated images and adds nuances like incorporating photos and adjusting prompts.

The discussion showcases examples, live demos, and practical advice, ensuring listeners can efficiently apply AI in various business contexts.

--

Key Moments:

• Understanding the Blank Canvas Problem
• The Importance of Context in AI
• Diving into Image Generation
• Using AI for Business Visuals
• Creating Engaging Social Media Content
• Creating a Facebook Ad with AI
• Fine-Tuning AI-Generated Images
• The Rapid Evolution of AI
• Step-by-Step AI Ad Creation Tutorial
• Generating Compelling Prompts
• Iterating and Improving AI Outputs
• Using AI for Various Creative Projects
• Tips for Better AI Image Generation

--

Key Links:

• It's Better With AI
• Digitalux
• Connect with Dan Scalco on LinkedIn
• Presentation Deck

Mentioned in this episode:

AI Opportunity Finder

Feeling overwhelmed by all the AI noise out there?

The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.

In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.

👉 Try it now at https://hatchworks.com/ai-opportunity-finder/