Talking about music promotion book

A book by John Gold.
Oh yeah, John Gold is, oh he's not just some random marketing guru, he's got like, serious street cred. Oh yeah, yeah, we're talking record deals with the big guys, Warner Music, World Tours. He's lived the music dream, you know, he was up there, but then the whole industry shifted, went digital. And so he had to kinda like, master this whole promotion game himself.