Oh those pesky radio ratings. Tom Birch, one of the nations titans in radio research is Talking About Radio with John Leslie
- Author
- John Leslie
- Published
- Wed 10 May 2023
- Episode Link
- None
Tom Birch, founder and CEO of Birch Research Corporation and partner in Birch/Scarborough Research for many years is a fountain of information about how radio ratings are gathered and used.
His company was one of the few to make a dent in the behemoth Arbitron monopoly.
Over the next 45 minutes you will learn more about rating radio stations than you have in your whole career.
What's the next great adventure for radio.
Tom is now in local station ownership and loving it.
