Pain vs. Gain: How to best market your coaching? Episode 74

The conversation explores the question of whether to lead with problems or results when selling coaching services. Yannick and Siwash discuss the effectiveness of selling a solution to a problem and the alignment with positive psychology. They also explore the power of leading with a vision and inspiring clients to move towards their desired outcomes. The conversation delves into the different approaches of being a painkiller or a vitamin, and the importance of choosing the type of clients and work that align with one's values. The hosts also discuss the five stages of awareness and how to create content for each stage. The conversation concludes by emphasizing the importance of finding a marketing frequency that works for each coach.

Takeaways

• Selling a solution to a problem can be effective, but it may not align with positive psychology and the desire to inspire clients towards their dreams and aspirations.
• Leading with a vision and focusing on the desired outcome can be more powerful and impactful in the long run.
• There is no one right way to sell coaching services, and it depends on the type of clients and work that align with one's values and goals.
• Understanding the five stages of awareness (unaware, problem aware, solution aware, product aware, and most aware) can help in creating targeted marketing content for different stages of the customer journey.
• Finding a marketing frequency that works for each individual is important, and it is not necessary to constantly create new content but rather focus on creating valuable and impactful content.

Chapters

00:00 Introduction and Question
01:09 Selling with Problem Focus
02:07 Positive Psychology and Vision Focus
03:04 Tapping into Positive Experiences
04:28 Combining Problem and Vision Focus
05:03 Being the Painkiller or the Vitamin
06:29 Choosing the Type of Clients and Work
07:39 Different Approaches for Different Coaches
08:13 Focusing on the Desired Outcome
09:46 Leading with Vision and Meaning
11:24 Long-Term Impact and Lifelong Work
13:09 The Five Stages of Awareness
15:18 Creating Content for Different Stages
20:40 Inviting People to Take the Journey
25:02 Choosing the Frequency of Marketing
26:24 Conclusion

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