Chris Zeiher - The Lonely Planet, why after almost 50 years, it's still so good!

Trace & Chris talk about the founding of the legendary Lonely Planet & their new pivot into the digital world. Trace talks with Chris about the travel industry taking such a huge hit throughout covid, the classic book itself and its humble beginnings to almost 50 years on and going strong! The Lonely Planet is the classic, reliable trust worthy travel buddy that we have all grown up with.