#99 Lon Stroschein - Founder of Normal 40 and Best-selling Author

Lon Stroschein is the founder of Normal 40 and best-selling author of The Trade. With a career spanning international expansion, leading a $100M division, closing a $2.1B public deal, founding a private wealth group, and serving in the U.S. Senate, Lon knows success at the highest levels.

But his defining moment wasn’t in the boardroom—it was when he chose to walk away and chart a new path. Now, Lon helps high-performing professionals—executives, physicians, attorneys, military officers, and business owners—reclaim purpose and write the next chapter of their lives with intention.

Each episode dives into the pivotal transitions that shape our lives and careers, guided by the Normal 40 process—a proven roadmap for meaningful change.

This podcast is for anyone standing at the edge of "what's next"—ready to trade comfort for clarity. Lon’s mission? To inspire transformation in 1,000 lives. Yours might be one of them.

Connect with Lon Stroschein:
-Website: https://www.normal40.com/ 

-LinkedIn: lon-stroschein-normal40   

-Twitter: LonStroschein

-YouTube: @normal40   

🫡 My Why: I’ve seen the cost of poor leadership — how it can destroy morale, break trust, and in the worst cases, lead to lives lost, including through suicide. That’s why I’ve committed my life to helping others lead with purpose. Through Tales of Leadership, I share real stories and actionable insights on how to overcome adversity and become the kind of leader people remember for the right reasons.

👉🏽Leadership Resources: https://linktr.ee/talesofleadership

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