97. Jack Rasmussen - Founder, Caddix Cleats

Hi I’m Scot Cooper and this is the Tales From the Trail podcast by MatchPlay.  In this episode I welcome Jack Rasmussen, the Founder of the Caddix Cleat Company.  This innovative to cleat utilizes small movements in the studs to prevent non-contact injuries.  Jack and his dad took an idea and made it a product through research, trial and error, and ingenuity.  This is a fascinating product that is available for pre-order on February 14th.  Check it out!

Summary

In this conversation, Jack Rasmussen discusses his journey in developing innovative cleats for injury prevention in sports, particularly focusing on women's soccer. He shares how the cleats work by allowing for a small degree of flexion to reduce rotational load and prevent non-contact ACL, MCL, and high ankle sprain injuries. The need for cleat innovation is emphasized, as traditional cleats do not provide the necessary flexibility to prevent injuries. Jack explains the testing process and the positive feedback received from professional athletes. He also discusses the marketing strategy, product design, and the upcoming pre-sale and delivery of the cleats.

Takeaways

Innovative cleats with a small degree of flexion can help reduce rotational load and prevent non-contact ACL, MCL, and high ankle sprain injuries.

There is a need for cleat innovation, as traditional cleats do not provide the necessary flexibility to prevent injuries.

Testing with professional athletes has shown positive results, with no negative feedback regarding stability or mobility.

The focus is on women's soccer, as they have a higher risk of ACL injuries, and there is a lack of differentiation in cleats for women's sports.

Chapters

00:00 Introduction and Background

02:06 How the Cleats Work

03:00 The Need for Cleat Innovation

04:08 Testing and Feedback

06:35 Focus on Women's Soccer

07:27 The Journey to Becoming a Shoe Company

09:15 Celebrating the Product's Development

10:35 Marketing and Product Information

13:41 Designing Cleats for Women

15:47 Exploring Different Colors and Designs

16:42 Pre-Sale and Delivery

18:10 Emotions and Excitement