Business golf differs significantly from recreational, competitive, country club, gamblers, and drinkers golf because it's entirely about relationship building rather than winning at any cost. Understanding this distinction can mean the difference between business success and failure.
• Business golf is about developing relationships, not winning trophies or small bets
• Recreational golf includes mulligans and improved lies while competitive golf focuses on lowest scores and winning
• Country club golf centers on facilities and surrounding yourself with like-minded people
• Understanding your customer's needs and your objectives should guide your business golf approach
• Knowing when to let the customer win can be more valuable than claiming victory yourself
This episode tells the cautionary tale of "Flomax," a scratch golfer who prioritized winning a tournament over maintaining a crucial business relationship, ultimately costing him his job. Remember: you want to win the big game (business relationships), not the small game (golf tournaments).
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