The Focus on EQ in Marketing Procurement - Paula O’Reilly (Britvic), Lora Peach (Allianz Insurance), and Tina Fegent (Tina Fegent Ltd) #34

“Marketing is an investment, and we are guardians of that investment, and we can drive the value for that investment.”

If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector. 

This poses a fantastic opportunity for the first panel discussion of 2021, gathering a wealth of experience between Lora Peach of Allianz Insurance, Paula O’Reilly from Britvic, and Tina Fegent, a Marketing Procurement Consultant of nearly 15 years. We hear why some recruiters are focusing more on soft skills than category experience, the benefits we all stand to gain from closer collaboration with suppliers, and the current landscape of mentoring and training.

This episode of Talent Talks covers:

• How marketing procurement is perceived in the wider industry
• Staying up to date with the market
• Demonstrating investment in training
• How to support marketing departments in achieving cost and value
• Adding value through the pandemic and avoiding crisis mode
• Overcoming the lack of face-to-face interaction
• Networking and pitching online

This episode of Talent Talks is sponsored by Suppleye - a free to access platform that provides fresh insights, breaking news and unique sentiment scores on the companies that interest you. Know your suppliers inside and out by visiting https://www.suppleye.com/ and signing up in less than 2 minutes.

Links and references at: https://talentdrive.co.uk/