How to Make Money and be a Force for Good: 4C Associates B Corp story with Suzanna Hinnell

On this episode of the Talent Talks Podcast, Martin speaks with Suzanna Hinnell, Operations and Marketing Director at 4C Associates, about B Corp and its impact on sustainable business practices. 

They discuss the certification process, the importance of ethical business, and how B Corp helps attract talent and engage clients.

Suzanna shares her personal passion for sustainability and how businesses can implement sustainable practices to help create a better future.

The Key Areas of Conversation in this Podcast Episode with Suzanna Hinnell were;

+ B Corp certification focuses on sustainable and responsible business practices.

+ 4C Associates aims to be a force for good in the consultancy space.

+ The certification process requires significant documentation and policy implementation.

+ Sustainable travel practices are essential for reducing carbon footprints in consultancy.

+ Engaging employees in sustainability initiatives enhances team cohesion.

+ B Corp certification helps attract talent who are passionate about sustainability.

+ B Corp certification provides a framework for ethical decision-making.

+ The future of B Corp may depend on evolving legislation and societal expectations.

Chapters
00:00 - Introduction to B Corp
02:49 - The Importance of B Corp
06:05 - B Corp Certification Process
08:50 - Sustainable Travel Practices
12:10 - Sustainability and Ethics
15:02 - Attracting Talent with B Corp
17:52 - Competition in Consultancy
21:08 - Client Engagement in Consultancy
24:04 - Challenges and Opportunities of B Corp Certification
26:56 - Future of B Corp