#2 - Applying Behavioural Economics to Event Promotion
- Author
- Tag Digital Ltd
- Published
- Wed 26 Jan 2022
- Episode Link
- https://tagdigital.podbean.com/e/applying-behavioural-economics-to-event-promotion/
"It's not what you say, it's how you say it". How can you tap into human behaviour to create engaging ad copy that will convert? Jamie, Jonny and Steph chat about using the nudge theory to generate conversions and the fundamentals of behavioural economics.
