How Marketing Should Influence Product Development

I'm not a watch designer by any means... in fact, most of you have seen the way I dress, I have no business working in the fashion industry whatsoever...

But, there are still some instances where marketing needs to inform product development.

1. When there's low hanging fruit based on sales data

2. When the product launch calendar needs to support performance marketing

3. When there's customer feedback

4. When you need new products to expand your TAM

I break down these 4 points with real world examples in this 8 minute episode.

Tactical & Practical is sponsored by Intelligems.io