Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
- Update frequency
- every 5 days
- Average duration
- 16 minutes
- Episodes
- 70
- Years Active
- 2024 - 2025
I Quit My Job (3 biggest lessons learned)
Tactical & Practical is brought to you by Intelligems.io - your one-stop-shop for PROFIT GROWTH. Split test prices, offers, progress bars, content, and anything else you can think of on your website …
00:10:26 |
Tue 09 Sep 2025
Practical Price Anchors
$25 will buy you a bottle of Jack Daniel's in a liquor store, but only 4 shots of Jack in a bar.
When my wife & I go to Five Guys for dinner we usually spend $40, but last night we got it delivere…
00:09:47 |
Tue 26 Aug 2025
PRO Checklist: Countdown To Black Friday
I'm running through our MANDATORY website testing checklist before Black Friday in this episode. It's going to guarantee that our funnel is as dialed in as possible before we get to Nov 1st and have …
00:11:10 |
Tue 19 Aug 2025
How Marketing Should Influence Product Development
I'm not a watch designer by any means... in fact, most of you have seen the way I dress, I have no business working in the fashion industry whatsoever...
But, there are still some instances where ma…
00:09:03 |
Sat 16 Aug 2025
Countdown To Black Friday: INFLUENCERS
Countdown to Black Friday: 112 Days
I'm doing a series of episodes counting down to this holiday shopping season and teaching you how to prepare for it.
First up, I wanted to talk about scaling you…
00:11:43 |
Fri 08 Aug 2025
How To Create New Acquisition Offers
In this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers.
Tactical & Practical is brought to you by Intelligems.io - our profit growth platform. Unloc…
00:10:14 |
Thu 07 Aug 2025
Concussed Copywriting (LIVE FROM NYC)
On this episode, I share the full keynote I gave at the DTC Growth Summit in New York last week, where I show you my entire copywriting process, share my ChatGPT prompts, and explain how copywriting …
00:31:23 |
Fri 01 Aug 2025
Feeling Ignored? 3 Steps to Make Leadership LISTEN
Do you ever feel like leadership isn't listening to the marketing team?
I've been there
More often than not, I actually think it's the marketer's fault.
We need to do a better job of:
- com…
00:13:08 |
Tue 29 Jul 2025
Nate Answers Your DMs
In this episode, Nate answers your questions in the DMs about:
- Static vs Video Meta Ads
- AI Tools
- The neccessary Tech Stack for $10mm/yr brands
- And how aggressively to scale ad spend
Tactical…
00:15:21 |
Thu 24 Jul 2025
My 10 Word Marketing Strategy
My entire marketing strategy can be distilled down into 10 words
“Acquire as many high-value customers as you can afford”
Before I bring on a new resource, channel, tactic, or SaaS, asking myse…
00:07:14 |
Fri 18 Jul 2025
5 Reasons Why I Don't Use Cost Caps
One guy's opinion.
Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot.
Tactical & Practical is spon…
00:11:10 |
Wed 16 Jul 2025
Should You Charge Customers For Shipping?
To offer free shipping, or to charge for shipping, that is the question.
This episode dives into how you can use different shipping offers to create more PROFIT in your biz, with real examples fro…
00:09:53 |
Wed 25 Jun 2025
Skoal, Chevy, and Browning
In the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become.
"Be a friend like Skoal, always…
00:08:33 |
Wed 18 Jun 2025
Market To The Individual, Not The Averages
In this episode, I show you how to evaluate the results of split tests based on different cohorts (new vs returning site visitors, mobile vs desktop traffic, cold vs warm traffic), so you can stop ma…
00:13:55 |
Fri 13 Jun 2025
Where Should You Send Your Ad Traffic?
In this episode, I break down a super overlooked tactic: how to find your best-performing ad traffic destinations. The results might surprise you as much as they surprised me.
This episode is brou…
00:10:29 |
Wed 11 Jun 2025
5 Ways To Craft Profitable Acquisition OFFERS
In this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each.
Tactical & Practical is sponsored by Intelligems.io - If you want …
00:16:45 |
Fri 06 Jun 2025
Messaging MATTERS
Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career.
In this episode, I break down some copy we wro…
00:14:05 |
Thu 05 Jun 2025
Your Ad Account Is NOT a Reliable Testing Ground, Your Website Is
Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not.
We test creative on our website first, then…
00:14:41 |
Tue 27 May 2025
A Deep Dive On Price Testing
Everything you need to know about price testing, neatly packaged into one, 25 minute podcast episode:
Nate is proud to partner with Intelligems.io for a 6-part series to get you up to speed on all …
00:25:08 |
Fri 23 May 2025
Intro To Split Testing Like a PRO
Nate is proud to partner with Intelligems for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & cus…
00:14:31 |
Wed 21 May 2025
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