SZA's Unstoppable Rise: Rewriting the Rules of Music and Fashion in 2025

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Fresh off her electrifying appearance alongside Kendrick Lamar at Super Bowl LIX—where their performance of ‘luther’ and ‘All the Stars’ had social media in a chokehold—SZA is rewriting her own rules in both music and fashion. After the halftime show, she posted a heartfelt thanks to Kendrick on Instagram, calling him a prophet and expressing gratitude for the opportunity, while admitting in Apple Music interviews that the invitation to perform caught her totally by surprise. She described Kendrick as flawless and said she was honored just to stand on that stage with him. Now, the two frequent collaborators are officially partners on the just-announced Grand National Tour, a co-headlining stadium run spanning major cities across North America and Europe, with fan speculation swirling about surprise onstage appearances from some of Kendrick’s and SZA’s recent collaborators. Tickets became the hottest commodity of the season after presales opened last week, with Billboard and Rap-Up reporting that demand rocketed during the first hours.

But if you thought SZA was content being just a musical icon, think again. In a move that made headlines and trended across platforms, SZA has just been named the new Artistic Director for Vans. Black Enterprise and 7News covered this major power play, emphasizing how the partnership blends her personal style with streetwear roots. The debut ‘VanSZA’ campaign spotlights her in the relaunched Knu Skool silhouette, and fans are already calling this the “ultimate collab.” SZA herself told campaign photographers that working with Vans is about celebrating joy, community, creativity, and fashion as intersectional, and that she wants to showcase how the brand’s ethos connects deeply to her own ideas of freedom and curiosity. Social media is ablaze with reactions—fans posting excitedly about her new role and how her fearless creativity is reshaping what it means to be an artist in 2025.

The music doesn’t stop, either. This month saw her drop SOS Deluxe: LANA, a project adding fifteen tracks and reuniting her with Kendrick on “30 For 30.” The album immediately reclaimed the No. 1 spot on Billboard’s 200 and brought SZA even closer to record-breaking chart territory, as Rap-Up and AOL note. Fans are also still riding high over her surprise feature at Kali Uchis’s sold-out Los Angeles show and her continued social media presence, where she’s dealt candidly with fans about boundaries after feeling that her openness was taken for granted. As for what’s next, SZA teased another collaboration in the works with Lizzo, according to IMDb.

On the film front, she’s been promoting her part in Issa Rae’s new project One of Them Days, trading playful messages with co-star Keke Palmer and fueling anticipation for her big-screen ambitions. Stay tuned, because if recent weeks are any indication, SZA is scripting her own future—bold, unpredictable, and on her terms.

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