1. EachPod

133. Stop Selling Your Services, Start Selling Your Signature System (Create it in 20 Mins)

Author
Zenia Wood
Published
Tue 29 Jul 2025
Episode Link
https://swiftcoachesacademy.com.au/podcasts

Here’s the truth: 
People don’t buy services. 
They buy systems that solve problems.

If you’re still selling the number of sessions, the type of support, or giving clients a “choose your own adventure” menu… this episode is your permission slip to ditch it all.

In this ep, I walk you through how to create your Signature System in under 20 mins — and why it’s the fastest way to boost sales, referrals, and your credibility.

🎯 What We Cover:

  1. Why clients aren’t buying “coaching” (and what they actually want instead)
  2. How to package your process into 3-4 clear phases
  3. Why having a signature system creates instant authority + referrals
  4. How to map your process visually for more clarity + conversions
  5. Naming tips: clarity over cleverness (with real-world examples)
  6. The overlap between your edge + what your clients want
  7. Why this is your fastest route to premium pricing

What You’ll Learn:

  • How to turn your existing client results into a repeatable method
  • The secret to becoming referable overnight
  • How to finally stop customizing every single client’s plan
  • The power of outcome-driven messaging (and how to make it work for you)

Ready to scale with a signature system?
Join us inside the Swift Biz Academy!

You’ll get instant access to the step-by-step to systemize, sell, and scale without overwhelm.
 👉 www.swiftcoachesacademy.com.au/biz-academy

Until next time and in whatever you do, Move Swiftly.

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