The biggest trap of selling your art directly

The internet, especially social media, have given us an incredible tool — we can now potentially reach anyone in the world. If before you had to go through all the gatekeepers of the art world, now you can do everything yourself and have full control over every aspect of your art, including profits. 

But it does come with a price and it’s probably not what most of us think it is, when confronted with the myriad of things we have to set-up to get our art business started.